General

ASEAN Heritage managers learn interpretation approach in Bagan, Myanmar

The ASEAN-Japan Centre (AJC) conducted a “Training Programme on Interpretation from February 9-12, in Bagan, Myanmar.

17 participants consisting of site managers of heritage sites and officers from national tourism offices from eight ASEAN Member States completed the programme and learned the interpretation method for tourist sites management.

The programme included a series of lectures by Japanese experts, an inspection visit to the Bagan area, which was newly inscribed as a World Heritage Site by UNESCO in 2019, and a workshop. The training emphasized the importance of establishing a clear theme for the tourist site, involving local communities to convey the message, and the well-organized guiding to enhance the visitors’ experience.

The objective of the interpretation is to deliver not only the facts, but also intangible values of the sites to visitors, so that those sites become more relatable to the individuals; those who feel related to the particular site would likely to be conscious of the needs of conserving the tourism resources.

At the end of the training, the participants designed and presented either an interpretive programme or an action plan aiming to apply the interpretive methods into the management of their respective heritage sites in the ASEAN Member States to contribute to the development of sustainable tourism. In the post-activity questionnaire, the participants said that the most useful learnings from the training were benefits of interpretation to implement sustainable tourism and how to design message-based tour /action plan using interpretation. Also they expressed their intention to share the learnings within their organization and to provide trainings on interpretation to local community/local tour guides.

Source: Lao News Agency