Behind the Wheel: Bringing water to the desert

Seen from above, the arid, inhospitable landscape stretches as far as the eye can see, the great swathes of sand interspersed only with the occasional palm tree and small rural community. Kebili, an oasis in this desert, is one such town. Located in south-west Tunisia, it is one of the hottest places on earth and prone to both extreme drought and devastating floods. In 2015, CNH Industrial embarked on an ambitious, three-year, water-management project aimed at helping build and repair traditional water-collection systems, improve agricultural practices and train farmers in the area. Find out how successful the project was in the latest Behind the Wheel webisode:

London, March 12, 2019

The project was conceived as a team effort and co-sponsored by New Holland Agriculture, a global agricultural brand of CNH Industrial (NYSE: CNHI /MI: CNHI), together with the UN Food and Agriculture Organization (FAO), the Tunisian Ministry of Agriculture, Water Resources and Fisheries and Tunisia’s Directorate General for Land Use Planning and Conservation. All partners focused on the same goal – that of promoting sustainable and consistent economic growth in this region of Tunisia through the conservation and management of its natural resources.

The video, filmed in and around Kebili, contains interviews with some of the people directly involved with the project who explain in more detail how the water-management building projects function, why they have been undertaken and the other ways in which this project and New Holland Agriculture’s contribution have helped the region.

The most poignant parts of the film however, are those that offer a rare glimpse into the daily lives of the local population showing how, in practical terms, they have begun to benefit from some of the initiatives.

Find out more about how CNH Industrial and its partners worked with the local community to promote sustainable agricultural practices and water management:

CNH Industrial N.V. (NYSE: CNHI /MI: CNHI) is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the Company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Heuliez Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. More information can be found on the corporate website:

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Media contact:

Laura Overall
Corporate Communications Manager
CNH Industrial
Tel. +44 (0)2077 660 338


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