Co-operation to drive inbound tourism to the Kyushu region
SHANGHAI, China, Oct. 10, 2019 (GLOBE NEWSWIRE) — Ctrip Group, Asia’s largest online travel agency, today signed a memorandum of understanding (MOU) with JR Kyushu Railway Company (below: JR Kyushu), in a partnership that promises to drive Chinese and foreign tourism to the Kyushu region. For Ctrip, the co-operation marks the company’s second with JR Railways, having signed an agreement with JR East in April 2018.
JR Kyushu Railway Company Senior Managing Executive Officer Mr. Yohji Furumiya and Ctrip Chief Marketing Officer Mr. Bo Sun signed the agreement at a ceremony held on at Ctrip Headquarters.
Kyushu is a popular destination for Chinese tourists and has played a key role in Ctrip’s efforts to boost inbound tourism in Japan. Innovative products that improve accessibility for inbound tourists have driven tourism to the region. The JR Kyushu Rail Pass, a pass that allows free travel on almost all JR lines in Kyushu, has been available on Ctrip’s platform since last April. Furthermore, JR Kyushu has agreed to support Ctrip’s future promotion efforts with Kyushu municipalities by providing advice on popular model routes in the region, as well as resources such as its scenic D&S (Design and Story) trains. The campaign will kick off with a Kyushu experience for Chinese Key Opinion Leaders (KOLs), and will be followed with a series of promotional activities.
JR Kyushu’s Mr. Yohji Furumiya said he is looking forward to the co-operation with Ctrip and elaborated, “We hope that in sharing Kyushu with more Chinese tourists, we will make valuable contributions to the region and build stronger ties between China and Kyushu.”
“Ctrip signed a partnership agreement with Oita prefecture just last month,” said Ctrip’s Mr. Bo Sun, “Kyushu is very popular among Chinese tourists, providing almost everything a tourist could hope for in a destination, from shopping opportunities to hot springs, beautiful cities and towns, and cultural experiences. Through this agreement, Ctrip will share the charm of Kyushu’s seven prefectures with more travelers, and help to increase the accessibility and convenience travel in the region. We hope that Kyushu might become one of Japan’s most desirable travel destinations for Chinese tourists.”
About Ctrip.com International, Ltd.
Ctrip.com International, Ltd. is a leading travel service provider of accommodation reservation, transportation ticketing, packaged tours and corporate travel management in China. It is the largest online consolidator of accommodations and transportation tickets in China in terms of transaction volume. Ctrip enables business and leisure travelers to make informed and cost-effective bookings by aggregating comprehensive travel related information and offering its services through an advanced transaction and service platform consisting of its mobile apps, Internet websites and centralized, toll-free, 24-hour customer service center. Ctrip also helps customers book vacation packages and guided tours. In addition, through its corporate travel management services, Ctrip helps corporate clients effectively manage their travel requirements. Since its inception in 1999, Ctrip has experienced substantial growth and become one of the best-known travel brands in China.
For further information, please contact:
Ctrip.com International, Ltd.
Tel: (+86) 21 3406 4880 ext 196455
About JR Kyushu Railways Company Co., Ltd.
JR Kyushu Railways Company was established in 1987 and, with a total route length of 2,273km, is the biggest provider of railway services in the Kyushu region. Its network consists of 22 train lines, including a Shinkansen route (Kyushu Shinkansen) and 568 stations. Eleven special scenic trains run on JR Kyushu’s routes, each with a special design dedicated to the region they are operating in. (All figures are as of April 1 2019.)