French box office film Asterix and Obelix to be screened in Vientiane

Moviegoers will be able to discover the new adventures of the two heroes Gallic at the Major Cineplex in Vientiane Center, Vientiane.

The film will be screened in Thai or French, with Lao subtitles.

A preview of the film was organized on May 31 at the initiative of the French Embassy and the French Institute, one of whose main missions is to promote French culture in Laos.

Released in France in February 2023, Asterix and Obelix – The Middle Empire quickly took the lead in the French box office.

Aimed at young and old alike, the film is inspired by famous comic book adventures of Asterix and Obelix, funny and endearing Gallic diehards, created in 1959 by René Goscinny and Albert Uderzo and whose 40th album will be released at the end of the year.

The comics sector in France (manga, comics, youth comics and genre comics) represents more 84 million albums sold in 2022 and 921 million euros in turnover. It is also more than 1500 French authors who have chosen the 9th art to express their creativity.

On the strength of their success, the Asterix albums have often been adapted for the screen. The Middle Kingdom is the 5th film adaptation of his adventures. The famous director Guillaume Canet has surrounded himself with great names of cinema, music and also sport! Zlatan Ibrahimovic, former PSG striker, is keen on it for example the role of Antivirus, a gigantic Roman soldier whom no one can resist.

Asterix and Obelix – The Middle Kingdom has already been released in around thirty countries and made more than 4.5 million entries into the world. The action takes place in 50 BC. The Empress of China is imprisoned following a coup fomented by Deng Tsin Quin, a traitorous prince. Helped by Graindemaïs, the merchant Phoenician, and by his faithful warrior Tat Han, Princess Fu-Yi, only daughter of the Empress, fled to Gaul to ask for help from the two brave warriors Asterix and Obelix, endowed with a strength superhuman thanks to their magic potion. Here are our Gauls on their way to China, without suspecting that Caesar and his mighty army have also taken over the Middle Empire.

The adventures of Asterix and Obelix, their benevolent humour, their commitment to making us discover other cultures, their anachronistic roots in contemporary society make them accessible heroes to the whole family. Their albums are available at the Institut français media library, a place open to everyone, from 3 to 99 years old.

In 2022, French films attracted 27 M viewers and generated 167.4M euros in revenue at the international. French cinema is also very present in festivals and on platforms SVOD and is distinguished by the great diversity of films it offers, from comedies to adventure films, through fantastic or historical films. The 7th art, symbol of creativity, is also strongly supported by the French government.

Source: Lao News Agency

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