The Tourism Ministry of Republic of Indonesia has an ambitious target of attracting 15 million foreign visitors and a circulation of US$ 14.9 billion in the tourism industry.
The country event expects 20 million foreign visitors by 2019, according to Director of the Promotion of the Southeast Asian Market of Tourism Ministry of Indonesia Rizki Handayani Mustafa.
With an aim to attract a greater number of foreign visitors, the Indonesia tourism ministry is campaigning Indonesia’s destinations in major countries around the world.
An ASEAN member, Laos shares a historical and religious closeness to Indonesia and makes it a market to be reckoned with. Supported by a GDP of US$2,027, it is right for Indonesia to start offering tourism destinations to Lao citizens.
In2016, Laos’ out bound markets to various countries reached 3.5 million. The primary destinations were Thailand, the Republic of Korea and Japan.
The majority of Lao people are Buddhist and this makes religious tourism in Indonesia suitable to be promoted in Laos.
Realizing that one of the most popular destinations for Buddhists in Indonesia is Borobudur Temple, the ministry has set
Borobudur as one of the 10 priority destinations for developing and marketing.
Lao market penetration is taken by Indonesia’s Tourism Ministry with the organising of the Indonesia Tourism Table Top (ITTT) in Vientiane on Jul 12.
This event has been held for the first time and is one of the series of Indonesia Tourism Table Top in Indochina countries that started from Phnom Penh, Cambodia on Jul 10 and finishes in Yangon, Myanmar on Jul 14.
Held as an Indonesian tourism promotion event, ITTT Vientiane shared product knowledge to many local tourism buyers in Laos in business-to-business (B2B) meetings.
There were eight sellers from Indonesia and 25 buyers from Laos that had been recommended by Indonesian Embassy in Vientiane and the Lao Association of Travel Agents.
The ministry has big hope that promoting tourism by selling tourism packages via B2B meetings will open the perception of the tourism industry in Laos about its primary tourism destinations.
The long term effect is to create awareness that increases opportunities, business transactions, and enhance tourism inbound to Indonesia.
To reach 20 million inbound to Indonesia in 2019, the ministry has already planned three main strategies: digitalization of the tourism business process, developing 1,000 homestays around Indonesia, and air connectivity improvement.
Since 2015, the tourism ministry has developed the brand: Wonderful Indonesia.
From this year until 2019, the ministry’s marketing strategies are hard selling and cooperation with airlines and wholesalers.
Source: Lao News Agency