Media Promotes BRI

(KPL) Media has been considered as an important part of the Belt and Road Initiative (BRI) to promote understanding of politics, economics, culture among ASEAN, Asia Pacific and countries around the world.

The Belt and Road Forum for Broadcasting Science and Technology Development was held on Mar 21 in Beijing, China.

It was attended by the Vice-Chairman of the Science and Technology Committee of China Bin Kong, the Secretary General of the Ministry of the Information of Cambodia, the Deputy Director General of the Lao National Television William Souvannam, and representatives of both public and private organizations and media organizations.

This Belt and Road Forum for Broadcasting Science and Technology Development aimed to discuss the suggestions of the Belt and Road’s Broadcasting and Television Development, the Initiative of Co-constructing the Belt and Road’s Provincial and Municipal Broadcasting Science and Technology Cooperation, Asia-Pacific Broadcasting Union and Asia-Pacific Broadcasting Industry Development and the Optimization and Application of Broadcasting Coverage Network.

Accelerating International Cooperation of High Technology, Promoting Innovation-Driven Development plays a very important role in promoting the socio-economic development, trade, investment, culture, education under Belt and Road, said Mr Jingyu Bai, Deputy Director Innovation-Driven Development Center, National Development and Reform Commission of China.

Mr William Souvannam, Deputy Director General of the Lao National Television said that the media industry in Laos has faced challenges over the past two decades due to rapid technology advancement.

Print media currently face challenges. Publishers of magazines, newspapers, among others, are seeking suitable means to adjust themselves. We are facing a decline in consumption as new technology is influential, readers and audiences have changed the way they consume news. They quit readying newspapers and opt to reading news via smartphones, said Mr William.

The Lao National Television (LNTV), the largest television station in Laos, has received a lot of assistance from the Chinese government. LNTV’s ongoing degitalisation project, launched in 2009, is also funded with a grant support from China.

The project aims to improve the TV station’s production capacity, programme quality, and increase its coverage in the country.

Source: Lao News Agency