— “THIS IS UGG” Expresses the Emotional Power of the Brand by Celebrating Life’s Biggest, Small Moments

NEW YORK, Aug. 19, 2014 /PRNewswire/ — Lifestyle brand UGG Australia announced today the launch of its first global brand marketing campaign called “THIS IS UGG.” The campaign debuts on August 18th around the world. “THIS IS UGG” is designed to connect with consumers on emotional levels that transcend any product, with the goal of further strengthening UGG as a global, premium lifestyle brand, year round. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers’ lives. Whether personal or intimate, reflective or celebratory, it’s often the smaller moments where life’s most important interactions and connections occur. The campaign will use this storytelling platform to showcase such moments and illustrate the fact that UGG ‘Feels Like Nothing Else.’

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7299751-ugg-australia-launches-first-global-brand-campaign-this-is-ugg/

Photo – http://photos.prnewswire.com/prnh/20140818/136867

“In launching this brand campaign, we challenged ourselves to communicate the unique physical and emotional experience that occurs when you own UGG products,” said Connie Rishwain, President of UGG Australia. “We are showcasing the personal moments where UGG exists in our consumers’ lives. We know how our product enhances any experience, but this is the first time we’ve tried to capture that magic.”

“THIS IS UGG” is a multi-media, cross-channel campaign presented primarily in black-and-white that features real moments with real people captured in personal settings that celebrate the small moments that mean the most to them.  For example, sketch-artist Langley Fox, Ernest Hemingway’s great-great-granddaughter, is featured in her own Los Angeles home working on an illustration project, and later spending time with her best friends; Tom Brady, who typically appears in UGG campaigns crafted specifically for him, will be integrated into “THIS IS UGG,” in moments together with his mother and father; and California architect Harry Gesner with his son and grandsons who share a lifelong love of the ocean, surf the Malibu coast in a nod to UGG’s surfing roots.

“The stories with Langley, Tom and Harry and his family are both personal and authentic,” said Vice President of Marketing Nancy Mamann.  “Because each of our moments highlights real people, we’re able to dive deeply into who they are and what moment they’re experiencing—whether it’s on our blog, on our website, even our social channels—and bring to life the environment in which people from all walks of life, doing very different things in their private lives, live with UGG.”

CREATIVE AGENCIES:

  • THIS IS UGG:
    • AGENCY: HOUSE DESIGN AND FILM, LOS ANGELES
    • PHOTOGRAPHER: CRISTINA TRAYFORS
  • THIS IS UGG –TOM BRADY:
    • AGENCY: M+C SAATCHI, LOS ANGELES
    • PRODUCTION COMPANY: HSI, LOS ANGELES
    • DIRECTOR: BRENDAN MALLOY
    • PHOTOGRAPHER: CARTER SMITH

LINK TO ANTHEM VIDEO: https://www.youtube.com/watch?v=JV8t7wSe52s&feature=youtu.be

LINK TO IMAGES: https://drop.deckers.com/THISISUGGIMAGES2

UGG Australia has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well beyond the original sheepskin boots and slippers.  UGG Australia is recognized as a premium lifestyle brand that offers footwear, apparel, outerwear, accessories and handbags and has grown to over $1 billion in sales.  UGG Australia concept stores offer the ultimate brand experience with over 70 stores worldwide including New York, Chicago, San Francisco, Los Angeles, Miami, London, Tokyo, Shanghai, Beijing and Moscow.  UGG Australia operates on several social media platforms including Twitter, Vine, Pinterest, in addition to a branded blog entitled Plush Hour. In 2012 the brand exceeded two million fans on Facebook.  Every genuine UGG product is linked together by the unforgettable sheepskin experience, and a feeling that is truly like nothing else. 

About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities.  The Company’s portfolio of brands includes UGG®, I HEART UGG®, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®.  Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 126 Company-owned and operated retail stores, and select online stores, including Company-owned websites.  Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.  For more information, please visit www.deckers.com.

Contact: Emma Oldenkamp
UGG Australia
Emma.Oldenkamp@deckers.com 
+1-212-247-8552

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LONDON, July 30, 2014 /PRNewswire/ — Critical communications users in Europe, such as emergency services and transportation, are impatient to incorporate mobile broadband data into their daily operations. For the first time, public mobile network operators (MNOs) have the chance to provide mission-critical services to this specialised market segment — if they are willing to meet its demanding requirements.

Analysis from Frost & Sullivan, Mobile Broadband for Critical Communications in Europe, finds that public safety operators (PSOs) and their customers are evaluating options for the adoption of LTE. Dedicated, harmonised spectrum is not currently available in the region, so the opportunity falls to commercial MNOs to provide shared access to their infrastructure.

“Critical communications users are long overdue the benefits of LTE,” said Frost & Sullivan Information & Communication Technologies Senior Industry Analyst Sheridan Nye. “Consumers are accustomed to receive streaming video to their smartphones. But emergency services and other agencies are frustrated by the limitations of narrowband data over their dedicated networks, which are highly resilient but designed primarily for voice.”

“MNOs have an opportunity to monitise their LTE investments, directly through providing premium managed network services or via MVNOs and/or hosted evolved packet cores,” adds Nye. “Further opportunities will open up for a range of market participants to provide systems integration and applications development and hosting.”

A low-risk incremental alternative in the near-term is for PSOs to establish mobile virtual network operators (MVNOs) for 3G/4G data. Mobile broadband enables exciting use cases such as body-worn cameras, advanced navigation and augmented reality applications. An MVNO can also function as a platform for applications innovation.

However, the sector remains cautious as public mobile networks are not yet engineered for resilience and advanced voice features that critical communications users require. The challenge for operators is to decide whether they can recoup this additional investment from what is a niche market in comparison to their consumer customer base.

Another consideration is the coexistence of LTE with dedicated networks such as terrestrial trunked radio (TETRA). PSOs continue to make substantial investments in this infrastructure, which could persist for at least another 10 years in many markets.  LTE as a full replacement of TETRA and its variants will require standardisation of voice-over LTE (VoLTE) — either formally or via market acceptance of vendor solutions.

“MNOs and LTE vendors across Europe are partnering with their counterparts in the traditional professional mobile radio space to address this specialised market,” noted Nye. “Operators must assure potential customers that they will make the necessary investments in LTE coverage, resilience, capacity and functionality, even outside densely populated areas.”

For more information on this study, please email Edyta Grabowska, Corporate Communications, at edyta.grabowska@frost.com.

Mobile Broadband for Critical Communications in Europe is part of the Mobile & Wireless Communications (http://www.wireless.frost.com) Growth Partnership Service program. Frost & Sullivan’s related studies include: Next Generation Enterprise Mobility Management Market Insight, Will Mobile Operators Step Up to the UK’s Public Safety Challenge?, and Mobile Broadband Race Sustains Pressures for Smart Tariff Pricing and Positioning in Russia. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
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For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organisation prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

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Mobile Broadband for Critical Communications in Europe

MA6A-65

Contact:
Edyta Grabowska
Corporate Communications — Europe
P: +48-22-481-62-03
E: edyta.grabowska@frost.com 

http://www.frost.com

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ROLLING MEADOWS, Ill., July 29, 2014 /PRNewswire/ — Cambium Networks™, a global leading provider of wireless broadband solutions, today announced the release of the ePMP Force 100, a high-gain integrated subscriber solution. The ePMP Force 100 contains Cambium Networks’ latest ePMP software release 2.1 that includes enhancements to Cambium Networks’ eFortify™ and eCommand™ software solutions.

Logo – http://photos.prnewswire.com/prnh/20140613/117974

The ePMP Force 100 can be deployed as a subscriber module that can connect to any ePMP access point, as well as peer nodes in point-to-point deployment configurations. Service providers who already have the ePMP 1000 Connectorized Radio in their networks have the option of purchasing the ePMP Dish separately to enhance throughput and increase deployment range. Key features of the ePMP Force 100:

  • Frequency availability: 5150 – 5970MHz
  • Security: 128-bit AES encryption (CCMP mode)
  • Peak gain: 25 dBi antenna gain with 30 dBm of transmit power
  • Round Trip Latency: 6 ms (flexible frame mode), 17 ms (GPS Sync mode)
  • Throughput: 150 Mbps of real user data

Also announced today is software release 2.1 which adds software enhancements to eCommand which provides a suite of management tools to plan, provision and monitor the network, and to eFortify, which allows the platform to recognize and react to external interference.

eCommand improvements include:

  • New graphical user interface (GUI) with online help
  • Enhanced statistics and metrics to monitor and troubleshoot the network
  • Automatic channel selection based on best channel available across accessible spectrum

eFortify improvements include:

  • Option to operate with carrier sense enabled or disabled to optimize system RF performance

“Helping our customers maximize their investments in equipment and realize faster ROI is a top priority for Cambium Networks,” said Atul Bhatnagar, president and CEO, Cambium Networks. “The ePMP Force 100 is a solid option for potential customers deploying across a range of physical and RF environments and subscriber densities, and allows networks operators to reach more end users while enhancing link performance.”

The ePMP Force 100 is the latest addition to the ePMP platform launched in October 2013, which includes:

To find out more about Cambium Networks go to www.cambiumnetworks.com, or follow @CambiumNetworks on Twitter and like us on Facebook for industry updates.

Additional information:

Download the product spec sheet: ePMP Force 100
Download release 2.1: ePMP Software
Read the blog post: Our Ally is the Force

Contact

Golin for Cambium Networks – Sara Ball
+1-415-318-4361
sball@golinharris.com

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DETROIT, July 17, 2014 /PRNewswire/ — The WORD Network is now available to an additional 70 million viewers throughout Central and Southern Africa. This is due to a new working agreement with ViewSat to launch on IntelSat20. The WORD Network position is on a selection of Free To Air Networks available to all residents living in Central and Southern African countries.

“We are ecstatic to be working with ViewSat and being able to get our message out to people throughout Africa. With this new relationship, we remain the largest African American religious network in the world!” stated WORD Network CEO Kevin Adell.

The WORD Network, which launched in February of 2000, beams into more than 200 counties and has a viewership worldwide of more than 3 billion.

MEDIA CONTACTS: MORT MEISNER ASSOCIATES, MORT MEISNER, +1-248-545-2222

“We are delighted to be broadcasting The Word Network into Sub Saharan Africa’s premium free to air neighborhood,” Safia Rana, Head of Sales and Marketing, ViewSat

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