— “THIS IS UGG” Expresses the Emotional Power of the Brand by Celebrating Life’s Biggest, Small Moments

NEW YORK, Aug. 19, 2014 /PRNewswire/ — Lifestyle brand UGG Australia announced today the launch of its first global brand marketing campaign called “THIS IS UGG.” The campaign debuts on August 18th around the world. “THIS IS UGG” is designed to connect with consumers on emotional levels that transcend any product, with the goal of further strengthening UGG as a global, premium lifestyle brand, year round. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers’ lives. Whether personal or intimate, reflective or celebratory, it’s often the smaller moments where life’s most important interactions and connections occur. The campaign will use this storytelling platform to showcase such moments and illustrate the fact that UGG ‘Feels Like Nothing Else.’

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7299751-ugg-australia-launches-first-global-brand-campaign-this-is-ugg/

Photo – http://photos.prnewswire.com/prnh/20140818/136867

“In launching this brand campaign, we challenged ourselves to communicate the unique physical and emotional experience that occurs when you own UGG products,” said Connie Rishwain, President of UGG Australia. “We are showcasing the personal moments where UGG exists in our consumers’ lives. We know how our product enhances any experience, but this is the first time we’ve tried to capture that magic.”

“THIS IS UGG” is a multi-media, cross-channel campaign presented primarily in black-and-white that features real moments with real people captured in personal settings that celebrate the small moments that mean the most to them.  For example, sketch-artist Langley Fox, Ernest Hemingway’s great-great-granddaughter, is featured in her own Los Angeles home working on an illustration project, and later spending time with her best friends; Tom Brady, who typically appears in UGG campaigns crafted specifically for him, will be integrated into “THIS IS UGG,” in moments together with his mother and father; and California architect Harry Gesner with his son and grandsons who share a lifelong love of the ocean, surf the Malibu coast in a nod to UGG’s surfing roots.

“The stories with Langley, Tom and Harry and his family are both personal and authentic,” said Vice President of Marketing Nancy Mamann.  “Because each of our moments highlights real people, we’re able to dive deeply into who they are and what moment they’re experiencing—whether it’s on our blog, on our website, even our social channels—and bring to life the environment in which people from all walks of life, doing very different things in their private lives, live with UGG.”

CREATIVE AGENCIES:

  • THIS IS UGG:
    • AGENCY: HOUSE DESIGN AND FILM, LOS ANGELES
    • PHOTOGRAPHER: CRISTINA TRAYFORS
  • THIS IS UGG –TOM BRADY:
    • AGENCY: M+C SAATCHI, LOS ANGELES
    • PRODUCTION COMPANY: HSI, LOS ANGELES
    • DIRECTOR: BRENDAN MALLOY
    • PHOTOGRAPHER: CARTER SMITH

LINK TO ANTHEM VIDEO: https://www.youtube.com/watch?v=JV8t7wSe52s&feature=youtu.be

LINK TO IMAGES: https://drop.deckers.com/THISISUGGIMAGES2

UGG Australia has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well beyond the original sheepskin boots and slippers.  UGG Australia is recognized as a premium lifestyle brand that offers footwear, apparel, outerwear, accessories and handbags and has grown to over $1 billion in sales.  UGG Australia concept stores offer the ultimate brand experience with over 70 stores worldwide including New York, Chicago, San Francisco, Los Angeles, Miami, London, Tokyo, Shanghai, Beijing and Moscow.  UGG Australia operates on several social media platforms including Twitter, Vine, Pinterest, in addition to a branded blog entitled Plush Hour. In 2012 the brand exceeded two million fans on Facebook.  Every genuine UGG product is linked together by the unforgettable sheepskin experience, and a feeling that is truly like nothing else. 

About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities.  The Company’s portfolio of brands includes UGG®, I HEART UGG®, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®.  Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 126 Company-owned and operated retail stores, and select online stores, including Company-owned websites.  Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.  For more information, please visit www.deckers.com.

Contact: Emma Oldenkamp
UGG Australia
Emma.Oldenkamp@deckers.com 
+1-212-247-8552

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BIEL/BIENNE, Switzerland, Aug. 18, 2014 /PRNewswire/ —

EBEL Introduces The New Wave Lady With Pink Dial

EBEL is proud to introduce an exciting new style within its freshly reimagined Wave collection. Merging seamlessly into the modern women’s wardrobe, the collection’s newest addition features an universally feminine shade of pink that will dominate international runways this fall.

(Photo: http://photos.prnewswire.com/prnh/20140818/700972)

“Since 1911 EBEL has dedicated their talents, passion and creativity to create distinctive and enduring watch designs,” said Mary Leach, Chief Marketing Officer, Movado Group, Inc. “The new EBEL Wave Lady perfectly reflects the brand’s ability to blend technical precision with an unmistakable sense of modern sophistication.”  

Featured in the image above is the new EBEL Wave Pink Dial. Find out more by following this link: http://www.multivu.com/players/English/7276253-ebel-wave-pink-dial/

Available fall 2014, the new Wave Lady artfully combines EBEL’s rich heritage of fine watchmaking with contemporary trends. Featuring fluid lines, sensuous curves and on-trend pink dial, this chic new watch is designed for women desiring to make a fashion statement.

About EBEL 

A passion for innovation and excellence in watch design has always been at the heart of the EBEL brand.

EBEL was founded by Eugene Blum and Alice Levy, in La Chaux-de-Fonds, Switzerland in 1911. Since its inception, EBEL has remained true to their core values, manufacturing fine Swiss watches that marry technical expertise and distinctive style.  

Renowned today for its iconic bracelet design with signature wave-shaped links, EBEL continues to create timepieces that embody luxury and contemporary elegance with subtle, yet exquisite detail.  

Contact
Cliona HUGI
EBEL Communication Dept.
MGI Luxury Group S.A.
Silver Tower
Place de la Gare 2B
2501 Bienne
Switzerland
chugi@ebel.ch
+41(0)32-329-36-92

Video: 
http://www.multivu.com/players/English/7276253-ebel-wave-pink-dial/

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INDOMOG, a leading voucher distribution network of digital content, brings the Facebook Game Card to Indonesia through thousands of outlets spread all over Indonesia

JAKARTA, Indonesia, Aug. 18, 2014 /PRNewswire/ — Facebook has become the most popular social media site for users to not only establish relationships with relatives online, but also to enjoy digital content. Indonesia is one of the countries in which playing games is one of the most popular activities.

INDOMOG Facebook Game Card

INDOMOG Facebook Game Card

Facebook Games has been attracting Facebook users from all around the world. Currently, Facebook has thousands of popular games including names such as Clash of the Three Kingdoms, Wartune, Top Eleven, League of Angels, Hello Hero, and thousands of other popular games.

Today, INDOMOG announced that the Facebook Game Card is available for purchase in Indonesia via INDOMOG’s distribution channels. This answers the growing demand from Indonesians for digital lifestyle content through INDOMOG’s leading distribution network of digital content across Indonesia.

Facebook Game Cards are the fastest and easiest way to buy items to be used inside your favorite games on Facebook.

The Facebook Game Card is available in four denominations; IDR30,000, IDR50,000, IDR100,000, and IDR300,000, in both physical and digital vouchers, and are available at all distribution channels of INDOMOG, including: 7-Eleven, Alfamart, Family Mart, Lawson, MINISTOP, thousands of cyber cafes all over Indonesia, Circle K, Hypermart, Indomaret and PT. POS Indonesia in short time.

INDOMOG CEO Iwan Tjam hopes that this is a sign of positive thrust for digital market in Indonesia. “By having the Facebook Game Card in Indonesia, this is the answer to all digital market needs and we will be able to facilitate Facebook users who do not have bank accounts to do purchase and enjoy content,” he explained.

About INDOMOG

INDOMOG is an Online Payment Solution company which offers various payment methods that cater to Indonesians’ buying habits and trends, emphasizing ease of access for all levels of society with the widest distribution channel in Indonesia. They include modern channel outlets, mobile agents and thousands of cyber cafes all over Indonesia.

About Facebook

Facebook is an online social networking service was founded on February 2004. Facebook is owned and operated by Facebook, Inc where users can create profiles with photos, lists of personal interests, contact information, and other personal information. Users can communicate with friends and other users through private or public messages, as well as a chat feature. Users can also create and join interest groups and favorite Fan Pages.

For further information, please contact:

INDOMOG
+6221-2932-6161
marketing@indomog.com

Photo – http://photos.prnasia.com/prnh/20140814/8521404559

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New Product Showcase to present a first-hand look at the latest seafood products, culinary dishes and condiments that are about to hit the region.

HONG KONG, Aug. 18, 2014 /PRNewswire/ — Seafood Expo Asia today announced that it will showcase over 70 new innovative brands and product lines when the annual exposition returns to the Hong Kong Convention and Exhibition Centre for its fifth edition from 2-4 September 2014.

Serving as one of the highlights of the show, the items will be displayed as part of the event’s popular New Product Showcase, a dedicated area on the exhibit floor featuring the latest seafood innovations, culinary dishes and condiments that are soon to be introduced to the market in Asia.

With many launches timed specifically to coincide with the event, Seafood Expo Asia’s Show Director, Ms. Terri Tsang expresses that the New Product Showcase is a must-see fixture where decision makers and buyers can enjoy an exclusive preview of ‘what is hot’ and ‘what is new,’ whilst gaining a valuable insight into international product introductions.

“The New Product Showcase provides an excellent opportunity for companies from around the world to effectively present and market their new seafood products,” states Ms. Tsang whilst remarking that the exhibition has over the years launched and promoted hundreds of new international seafood items to the industry.

Ms. Tsang reiterates that for 2014, there will continue to be a special spotlight on premium species which is a reflection of the region’s healthy appetite for higher value seafood. The following is an exclusive preview of some of the new seafood products being introduced this year.

Live Southern Rock Lobster   (Ferguson Australia)
The Southern Rock Lobster is regarded as one of the highest quality and premium lobsters available in the world today. Its high percentage of meat recovery (meat to shell ratio) and longer growing period in the cold waters of the Southern Ocean ensures a firm texture and an exquisite sweet flavour.

Live Pacific Oysters   (Ferguson Australia)
The Pacific Oysters from South Australia are grown in some of the most pristine and unpolluted waters in the world delivering a natural product of the highest quality.

Sashimi Grade Japanese Sea Scallops   (Kanbe Company Limited)
These fresh, sashimi grade scallops are harvested from the northern seas surrounding Hokkaido, Japan. Shucked and frozen, these succulent, sweet scallops are extremely versatile and ideally suited to a variety of different cooking styles.

Frozen South Africa Wild Abalone   (Seafoodpex Limited)
Harvested in the waters off South Africa, these wild abalone are immediately processed, frozen and packaged to preserve their freshness and quality.

Prime-Cut Hokkigai   (Lian Ruey Enterprise Company Limited)
Praised for its natural sweetness, these wild-caught, frozen-at-sea hokkigai originating from Canada but processed in Taiwan, makes for a perfect sushi-top, cold dish or shabu-shabu.

Raw Shrimp, Peeled with Tail   (Schooner Company Limited Japan)
Originating from the clean waters of the North Atlantic around Greenland and Canada, these tail-on shrimps are great as a sushi-topping or sashimi, as well as for appetizers, hot meals, salads and prawn cocktails.

Frozen Prepared Eel   (Ping Roun Products Company Limited)
Tender and tasty, these pre-cooked, frozen Japanese eels are steamed, marinated and roasted to deliver a truly delicious delicacy.

Premium Sandfish Sea Cucumber
(William Koo Sea Product Processing Factory)
The ‘ginseng of the sea’, the sea cucumber has been used in cooking for over 1,000 years. It is a delicacy known to yield many medicinal qualities and health benefits.

To view a complete listing of the seafood products that will be featured in this year’s New Product Showcase, please visit http://www.seafoodexpo.com/asia/en/expo-highlights/new-product-showcase.

About Seafood Expo Asia

Formerly called the Asian Seafood Exposition, Seafood Expo Asia is a trade event where buyers and suppliers of seafood from around the world come together to network and conduct business in the lucrative Hong Kong and Asia Pacific markets.  The event’s fifth edition is scheduled to take place from September 2-4, 2014 at the Hong Kong Convention & Exhibition Centre in Wanchai, Hong Kong. SeafoodSource.com is the exposition’s official media. The exposition is produced by Diversified Communications and is co-located with Restaurant & Bar Hong Kong.  http://www.seafoodexpo.com/asia

About Diversified Communications

Based in Portland, Maine, USA, Diversified Communications provides information and market access through face-to-face events, publications, and eMedia. Diversified Communications serves several industries, including seafood, food service, natural and organic, commercial marine, healthcare, and business management. The company’s global seafood portfolio of expositions and media includes Seafood Expo North America/Seafood Processing North America, Seafood Expo Global/Seafood Processing Global, Seafood Expo Asia, Seafood Expo Southern Europe, and SeafoodSource.com. Diversified Communications, in partnership with SeaWeb, also produces the SeaWeb Seafood Summit, the world’s premier seafood conference on sustainability. The company operates divisions in Australia, Hong Kong, India, the UK, and Canada. http://www.divcom.com

 

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BEIJING, Aug. 18, 2014 /PRNewswire/ — This year marks the 50th anniversary of the establishment of Sino-French diplomatic relations. Now, Air China and French star chefs in the field of air catering based in Paris have jointly introduced a number of French gourmet dishes onboard the carrier’s flights.

ChinaFrance route is an important part of Air China’s European route network. Air China has always been committed to improving its culinary offerings on the route and different healthy meals are offered in each of the four seasons. Now, with the cooperation between Air China and Paris-based “Sky Chefs Studio”, an international team of renowned chefs led by its lead chef has designed a selection of gourmet dishes that combine classical and modern culinary trends. In the First Class and Business Class on the route, famous French dishes offered include “Steak with Sliced Duck”, “Columbus Chicken Roll”, “Garlic-flavored Prawns” and “Foie Gras Pine Nuts”.  “Columbus Chicken Roll”, one of the creations highly recommended by the lead chef, is a classic dish born in Le Cordon Bleu Culinary Arts Institute. The chicken is tender and mellow, with lingering aromas. It was also a dish chosen by the British Queen when she ascended the throne.

Snacks include “Cake with Haagen-Dazs” – warm chocolate cake and silky cold Haagen-Dazs ice cream served in the afternoon tea time promises a flavorful contrast.  Bread with olive oil, which does justice to international healthy diet trends, invites grunts of joy.

Air China has also upgraded the Economy Class meals on the route. Locally sourced French ingredients like steak and fish guarantee that the quality foods served onboard reflect the local culinary features.

Currently, Air China operates routes BeijingParis and ShanghaiParis between the two countries. By June 2014, the number of flights operated per week had reached 24, which makes Air China the largest domestic operator on the market. With its pleasant cabin interior and attentive services, Air China is the preferred choice for passengers traveling between China and Europe.

Logo – http://www.prnasia.com/sa/2008/12/26/200812261146.jpg 

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– Second annual report highlights widespread use of TOEIC® test to measure English proficiency in the workplace

PRINCETON, N.J., Aug. 15, 2014 /PRNewswire/ — Educational Testing Service (ETS) is releasing the second annual report on TOEIC® test takers worldwide for the TOEIC® Listening and Reading (L&R) assessment.

Logo – http://photos.prnewswire.com/prnh/20120110/DC33419LOGO

The TOEIC®Listening and Reading Report on Test Takers Worldwide is based on the information gathered from all test takers who completed the TOEIC® Background Questionnaire administered in 2013. The report presents information about TOEIC test-takers’ average Listening and Reading scores, educational background, work experience, English language study and use, and the TOEIC test-taking experience.

ETS is making this data available to enable users to learn more about the backgrounds of people who took the test and some of the factors that impacted their TOEIC scores and related improvement in English proficiency. Organizations can look at the data to set score benchmarks and goals; however, because the response rates varied across different background questions, special care should be taken in making inferences based on this data.

“As the English language continues to grow globally, it is critical that score users understand more about who takes the TOEIC test,” says Feng Yu, Executive Director of the TOEIC Program. “And because the questionnaire is so in-depth and the testing process is standardized, test takers of any background and location can be compared fairly by score users.”

Relying on this data and TOEIC scores, organizations can build a more diverse and qualified labor pool to make informed decisions around placing, developing and promoting employees from and within any country or region. Additionally, the growing acceptance of the TOEIC tests around the world means test takers can advance their careers at a wider range of organizations.

Report highlights include:

  • Description of TOEIC L&R test-takers in 2013
  • Average TOEIC scores across native countries, industries, etc.
  • Relationships among L&R scores
  • Test-taker demographics

TOEIC assessments are fair, reliable and valid measures of a test-taker’s ability to use English in the workplace. Used by nearly 14,000 organizations in 150 countries, the TOEIC tests are the international standard for assessing an individual’s English-language proficiency level and measuring how well potential employees can apply their English-language skills in a work environment.

While organizations use TOEIC scores and surveys to build a stronger employee base, job seekers trust the TOEIC Program to differentiate themselves in a competitive job market. TOEIC assessments measure all four language skills and provide descriptions of test-takers’ strengths and weaknesses that can be used to inform critical hiring, placement and training decisions.

To download the report, visit www.ets.org/toeic/publications. For more information about the TOEIC program, please visit www.ets.org/toeic.

About the TOEIC Test
For more than 30 years, the TOEIC test has been the global standard for measuring workplace English-language communication skills. The TOEIC assessment family, including the TOEIC Listening and Reading test, the TOEIC Speaking and Writing tests and the TOEIC Bridge™ test are used by nearly 14,000 businesses, organizations, and government agencies in 150 countries. In 2012, almost seven million TOEIC tests were administered worldwide, solidifying the TOEIC Program as the largest and most widely used English-language assessment for the workplace. For more information on the TOEIC tests and other services provided by the TOEIC Program, visit www.ets.org/toeic.

About ETS
At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary and postsecondary education, and by conducting education research, analysis and policy studies. Founded as a nonprofit in 1947, ETS develops, administers and scores more than 50 million tests annually — including theTOEFL® and TOEIC® tests, the GRE® tests and The Praxis Series® assessments — in more than 180 countries, at over 9,000 locations worldwide. www.ets.org.

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— App allows teachers to link Minecraft accounts to Canvas to automatically sync in-game actions with grades and assignments in Canvas

— New suite also includes a MOOC with NASA for students and a Maker Movement MOOC for teachers

SALT LAKE CITY, Aug. 12, 2014 /PRNewswire/ — Learning technology company Instructure, the creator of the Canvas learning management system for K-12 and higher education, today announced a major new experiment in K-12 learning by unveiling a suite of more than 15 MOOCs for teachers, students and even parents on its Canvas Network platform. The most ambitious collection of K-12 MOOCs to date, the suite includes two Minecraft MOOCs that aim to help teachers leverage gamification best practices in the classroom. Enrollment is free and open for registration for anyone in the world at canvas.net.

Free Course for Teachers on How to Get Started with MinecraftEDU from Canvas Network by Instructure.

Free Course for Teachers on How to Get Started with MinecraftEDU from Canvas Network by Instructure.

“Even young kids have gotten very adept at Minecraft, so it can be quite intimidating for teachers,” said Jason Schmidt, an instructional technologist for Bennington Public Schools who will teach the four-week MinecraftEdu MOOC. “If I can help get teachers over that hump, imagine how delighted students will be to have a learning environment tailored to their interests for a change.”

Instructure is also releasing a Minecraft app for Canvas, which allows students to link their Minecraft account to Canvas and use in-game actions to submit assignments. For instance, students can tag locations of their creations for teachers to visit and explore. Contents of books students write in Minecraft will automatically be loaded into the Canvas SpeedGrader. Teachers can even use Redstone, Minecraft’s in-game circuitry tool, to create automatically graded assignments.

“MOOCs have the power to tear down walls and bring our brightest contemporaries together,” said Melissa Loble, senior director of Canvas Network at Instructure. “Through Minecraft and other engaging forums, we want to help teachers and students come together to advance education everywhere.”

With courses ranging from a Mars mission simulator as taught by NASA to a DIY-focused course that teaches fabrication and circuitry to budding makers, the free Canvas Network offerings bring the power and versatility of online learning to the classroom as well as the home. To this end, Noblesville School District is teaching Canvas Network’s first-ever MOOC designed for parents, titled, “Parenting in the Digital Age.”

“Parental involvement in K-12 education has one of the biggest impacts on a child’s commitment to learning,” said Jared Stein, vice president of Research and Education at Instructure. “We’re launching the industry’s first-ever MOOC for parents to help them understand education in a digital world.”

Instructure sought partnering institutions that could help demonstrate the full potential of open online learning. It has already seen notable success with creative approaches to education. Last year, it partnered with the University of California, Irvine and AMC to produce a MOOC based on the hit TV show “The Walking Dead.” This course attracted more than 65,000 users around the world.

In total, seven MOOCs for teachers are launching on Canvas Network today, including:

  1. Digital Literacies 1
  2. Digital Literacies 2
  3. Five Habits of Highly Effective Teachers
  4. Getting Started with MinecraftEDU
  5. Minecraft for Educators
  6. Teachers without Borders: Educating Girls
  7. Tinker, Make and Learn

In addition, seven MOOCs for students will launch on Canvas Network, including:

  1. College Foundations: Reading, Writing, and Math
  2. First Peoples to the Early Republic: Born in Colonialism
  3. Google Ninja
  4. NASA Space Center Houston’s “Mars: The Next Frontier”
  5. The Civil War Era
  6. The Gilded Age to the Roaring Twenties
  7. The Great Depression to the War on Terror

About Canvas Network

Canvas Network offers open, online courses taught by educators everywhere. Powered by the Canvas learning management system, Canvas Network provides a place and platform where teachers, students and institutions worldwide can connect and chart their own course for personal growth, professional development and academic inquiry. Canvas Network is developed and supported by Instructure, an education technology company that partners with educators, institutions, and technologists to build open educational resources and break down barriers to learning.

To learn more or to enroll in any of the new K-12 MOOCs, visit canvas.net.

About Instructure

Instructure, Inc. developed the Canvas learning management system to make teaching and learning easier for everyone, everywhere. Canvas empowers learning in every context with open, usable SaaS technologies. And through Canvas Network, Instructure provides a cloud platform where teachers, learners and institutions worldwide can connect and chart their own course for personal growth, professional development and academic inquiry. Learn more at www.instructure.com.

Contacts

Devin Knighton, Director of Public Relations at Instructure 
(801) 722-8187 | devin@instructure.com 
Twitter: @devinknighton | www.instructure.com 

Matt Reichman, Method Communications
(801) 461-9778 | matt@methodcommunications.com

Copyright © 2014, Instructure, Inc. All rights reserved. Instructure, Canvas and their respective logos are registered trademarks or trademarks of Instructure, Inc. in the United States and/or other countries. Other brands and names may be claimed as the property of others.

Photo – http://photos.prnasia.com/prnh/20140812/8521404539

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GOTHENBURG, Sweden, Aug. 12, 2014 /PRNewswire/ — Volvo’s all-new XC90 — which will be launched in two weeks’ time in Stockholm — will be the first car in its range to be built on the Scalable Product Architecture (SPA) modular chassis technology developed in-house.

To view the Multimedia News Release, please click:
http://www.multivu.com/mnr/7276252-volvo-XC90-first-scalable-product-architecture 

XC90 Front view: Volvo XC90 Front view - Front view of the all-new XC90, including the distinctive new T-shaped running lights.

XC90 Front view: Volvo XC90 Front view – Front view of the all-new XC90, including the distinctive new T-shaped running lights.

(Photo: http://photos.prnewswire.com/prnh/20140812/700922)

SPA has been under in-house development at Volvo for the past four years and is the cornerstone of the company’s ongoing USD 11bn transformation plan. It will be introduced with the all-new XC90 and then rolled out across the product range in future.

The benefits of SPA are twofold.

First, the flexibility of SPA liberates Volvo’s engineers and designers, allowing them to devise and introduce a wide range of new and alluring design features at the same time as improving driveability, introducing world-first safety features, offering the latest connected car technologies and creating more interior space.

“SPA and the XC90 are firm evidence of our Volvo-by-Volvo strategy. The XC90’s outstanding combination of luxury, space, versatility, efficiency and safety will bring the SUV segment into a new dimension, just as the original XC90 did in 2002,” says Dr Peter Mertens, Senior Vice President, Research and Development of Volvo Car Group.

Secondly, SPA will change the way Volvo builds cars in future by allowing a wide range of cars, powertrains, electrical systems and technologies — all of differing complexity — to be fitted on the same architecture, generating significant economies of scale.

The new SPA chassis technology reduces weight and improves weight distribution, improving driving pleasure without compromising on ride comfort.

“SPA gives us a fresh technological start. Around 90 per cent of the components in the all-new XC90 and upcoming models are new and unique. We are raising the bar to the very top of the premium league when it comes to quality and technology level in every vital area,” says Dr Mertens.

With SPA, previous design limitations in areas such as wheelbase, overhang, vehicle height and the height of the front are removed.

“This has created greater freedom for us to design cars with a confident stance, dynamic proportions and a number of distinctive design signatures. Our three recent concept cars have demonstrated this capability. Even though the all-new XC90 is an entirely different type of car, you will recognise the connection instantly when it is revealed in two weeks,” says Thomas Ingenlath, Senior Vice President Design of Volvo Car Group.

The new face of Volvo: ‘Thor’s Hammer’ running lights 

Today, for the first time, Volvo is revealing images of the front end or ‘face’ of the new XC90 SUV, which is distinguished by its T-shaped running lights, christened ‘Thor’s Hammer’ by the design team after the shape of the hammer used by the famous Norse god of thunder Thor.

“Anyone who looks in their rear-view mirror is going to know immediately that there is a new XC90 behind them,” says Mr Ingenlath. “The XC90 is a car that has presence on the road.”

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

Stefan Elfstrom
Media Relations Manager
Corporate Communications
Volvo Car Corporation
Dept. 50250/PVH50
Goteborg
Sweden
Telephone +46-31-3251878

Photo – http://photos.prnasia.com/prnh/20140812/8521404522

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